Earth Essentials by Erica Privacy Policy

Last Updated: September 22, 2026

This Privacy Policy describes how Earth Essentials by Erica (“we,” “us,” or “our”) collects, uses, and shares your personal information when you visit, make a purchase from, or otherwise interact with www.earthessentialsbyerica.com (the “Site”), including when you sign up to receive email or SMS/text communications from us.

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we may automatically collect certain information about your device, including information about your web browser, IP address, time zone, cookies installed on your device, and how you interact with the Site.

As you browse the Site, we may also collect information about the individual pages or products you view, websites or search terms that referred you to the Site, and information about how you interact with the Site. We refer to this information as “Device Information.”

We may collect Device Information using technologies including:

• Cookies – Data files placed on your device or computer that may include a unique identifier.

• Log Files – Files that track actions occurring on the Site and may collect information including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.

• Web Beacons, Tags + Pixels – Electronic files used to record information about how you browse and interact with the Site.

Additionally, when you make or attempt to make a purchase through the Site, we may collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as “Order Information.”

If you voluntarily sign up for our email newsletter or SMS/Text Club, we may also collect your email address, mobile phone number, communication preferences, and information relating to your consent, subscription, and opt-out status.

When we refer to “Personal Information” in this Privacy Policy, we are referring to Device Information, Order Information, and information you voluntarily provide to us.

HOW WE USE YOUR PERSONAL INFORMATION

We use Order Information generally to fulfill orders placed through the Site, including processing payments, arranging shipping, and providing invoices, order confirmations, and customer service.

We may also use your Personal Information to:

• Communicate with you about your orders, questions, or requests;

• Screen orders for potential risk or fraud;

• Operate and improve our Site and services;

• Understand how customers browse and interact with our Site;

• Measure the effectiveness of our marketing and advertising; and

• When consistent with the preferences and consent you have provided, send you information about Earth Essentials by Erica products, collections, events, promotions, restocks, and other updates.

EMAIL MARKETING

If you voluntarily subscribe to our email list, we may send you newsletters, product announcements, seasonal shop updates, restock notifications, promotions, event information, and other Earth Essentials by Erica news.

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

SMS/TEXT MESSAGING PRIVACY

When you voluntarily opt in to receive SMS/text messages from Earth Essentials by Erica, we may collect your mobile phone number, SMS consent records, messaging preferences, and opt-in/opt-out status.

We use this information to send recurring marketing text messages you have agreed to receive, including product launches, restock notifications, promotions, limited-time offers, event updates, and other Earth Essentials by Erica news.

Mobile information, including phone numbers, SMS opt-in data, and consent, will not be sold, rented, shared, or disclosed to third parties or affiliates for their marketing or promotional purposes.

We may share mobile information with service providers that assist us in delivering and operating our SMS messaging program. These service providers may only use the information as necessary to provide services on our behalf and are not authorized by us to use your mobile information for their own marketing or promotional purposes.

Consent to receive marketing text messages is not a condition of purchase.

Message frequency varies. Message and data rates may apply.

You may opt out of receiving SMS/text messages from Earth Essentials by Erica at any time by replying STOP to any text message.

After opting out, you may receive a final confirmation message confirming your unsubscribe request. You will no longer receive SMS marketing messages unless you voluntarily opt in again.

For SMS assistance, reply HELP.

We may maintain SMS consent and opt-out records as reasonably necessary to manage subscriber preferences, honor opt-out requests, operate our messaging program, and comply with applicable requirements.

SHARING YOUR PERSONAL INFORMATION

We may share Personal Information with trusted third-party service providers that help us operate our business and provide services to you.

These may include companies that assist us with website hosting, payment processing, order fulfillment, shipping, analytics, email communications, SMS communications, and other business operations.

We do not sell or rent your Personal Information.

Mobile information, including phone numbers, SMS opt-in data, and consent, will not be sold, rented, shared, or disclosed to third parties or affiliates for their marketing or promotional purposes.

We may disclose Personal Information when required to comply with applicable laws or regulations, respond to a subpoena, search warrant, or other lawful request for information, or otherwise protect our rights.

ANALYTICS

We may use analytics services, including Google Analytics, to help us understand how visitors use and interact with the Site.

These services may collect information about your device, browsing activity, and interactions with the Site in accordance with their own privacy policies.

BEHAVIORAL ADVERTISING

We may use certain Personal Information to provide advertising or marketing communications that we believe may be of interest to you.

You may be able to manage or opt out of certain personalized advertising through settings provided by the applicable advertising platforms or through industry opt-out tools.

Please note that opting out of personalized advertising does not necessarily mean you will stop seeing advertisements; it may mean that the advertisements you see are less personalized.

DATA RETENTION

When you place an order through the Site, we may maintain your Order Information for our records unless and until you ask us to delete the information, subject to legal, tax, accounting, fraud-prevention, or other legitimate